Integrative Growth

Evaluating a Conservation Program

Key Challenges
The pressure to market and promote conservation program participation is increasing. What makes for a good program?

The Approach
Integrative Growth, Inc. designed and implemented a telephone survey of residential and small business customers that had purchased and installed an electro-thermal storage unit. This heating unit allows customers to take advantage of off-peak electric rates. The survey asked participants questions around selection factors, overall satisfaction and satisfaction with particular attributes of the unit and the heat it provides. Feedback on the installer and program manager were also collected.

The report of findings suggested that this is a product and program with high levels of satisfaction. Nonetheless there are opportunities to make program enhancements to further increase satisfaction and promote the program.

Outcomes
The program manager now has fresh, relevant input to make program changes and increase participation in a very successful conservation program.