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Reporting Corporate Social Responsibility
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Improving Sustainability and Company Image
The Challenge
The Corporate Secretary was beside herself.
Shareholder research groups had inundated her office with emails and voicemails
accusing the company of many transgressions. Each request provided a short
timeline to respond, made worse by year-end duties and holidays. Failure to
respond would suggest acceptance of the claim and the unflattering report would
be made available to the group
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