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Tish Pasqual
Tish has deep experience in both the energy industry and market research, routinely working with Fortune 500 companies. She has managed a wide range of projects targeting both consumer and business markets, including program evaluations, market assessments, baseline surveys, customer satisfaction and loyalty programs, pre- and post-wave advertising tests, concept tests, segmentation, awareness and usage studies, and enterprise process mapping. She has analyzed complex data sets and written the findings in easily understood language. She has advised on energy efficiency and demand side management program marketing strategy, as well as specific demand side management and conservation improvement program evaluations. Program evaluation work included assessing participants' satisfaction with the programs, understanding why they participated, (including the impact of incentives offered), and soliciting ideas for improvement, and creating process work flow maps and logic models to describe the programs for internal and external audiences.
Doreen Caruth
Doreen is a seasoned project manager who gets rave reviews from clients. She is skilled in all aspects of research, and works collaboratively with clients to ensure that the project is executed flawlessly and achieves the desired goals. Recent work has included managing program evaluations for ENERGY STAR Homes, Evaporative Cooling, and Customer Behavior Change
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